Saturday, October 24, 2009

Victory for the little guy

The little guy has won. Rock Art Brewery in Vermont has won the right to use the name "Vermonster" for one of their beers. This came several weeks after receiving a "cease and desist" letter from the makers of "Monster" energy drink telling them to stop using the "Vermonster" name as people may get confused by the similar names. That's pretty stupid if you ask me.

You can read all about it here.

Rock Art Brewery realistically had no chance of surviving the potential lawsuits. Even though they had every right to use the name "Vermonster" the mega-corp had the money to sue Rock Art into submission.

Well, that was until the people spoke up. They spoke loudly and persistently enough to convince the Monster people that it wasn't worth it.

A victory for a small business, but more importantly, a victory for a craft brewery.

Until this, I had never heard of Rock Art Brewery, but I would love to try the Vermonster some day. I hope the attention increases their brand awareness and improves sales.

1 comment:

the iNDefatigable mjenks said...

This reminds me of arrogant-ass Matt Stone suing anyone who used the word "bastard" in the name of their beer. I think that's been dropped, but it was completely stupid.

Of course, for every victory, there's a loss. I remember somewhere in Missouri or Arkansas had to stop calling one of their beers "Ultra" because of Michelob. That time, A-B wasn't backing down and finally got them to stop using it.